V-ZUG

V-ZUG
Taking swiss market leadership abroad
V-ZUG shows how a strong purpose can be translated into a brand story that can convince international markets.

Challenge

Over the course of its 100-year history, V-ZUG has evolved to become the Swiss market leader for high-quality domestic appliances. Operating in 20 countries on 3 continents, V-ZUG’s main challenges are the strong Swiss franc and competitors in low-wage countries with currency advantages.

Solution

Since 2004, V-ZUG has relied on our continued support in upholding its high degree of innovation, its exceptional product and service experience, and the consistent implementation of its premium brand story that has made it successful across all markets. 

Result

In the Reader’s Digest study “European Trusted Brands 2015”, the Swiss voted V-ZUG the most popular brand in the category “Household/Kitchen Appliances” for the second time. V-ZUG was also able to strengthen its foothold in the premium segment of international markets.

Your contact 
Partner
Walter
Stulzer
+41 44 277 57 11
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