Sunrise

Sunrise
Sustaining growth in a saturated market
Sunrise is the only private telecommunications provider in Switzerland to cover all areas of the telecommunications market: mobile, fixed network and Internet.

Challenge

In a saturated market like telecommunications, the only way for Sunrise to sustain growth is to innovate, convince consumers to switch to Sunrise and keep customers happy.

Solution

We have been working with Sunrise since 2009, acting as a sparring partner in shaping the brand, leveraging its performance communications, designing a unique brand appearance and ensuring a seamless customer experience.

Result

Sunrise clearly positioned itself in the price-performance segment and differentiates itself from the market leader and other competitors through the comprehensibility and simplicity of its products. In 2014, the company increased turnover by 3.1%, gaining 32,800 new customers in the television segment and 92,000 new customers in the mobile segment.

Your contact 
Partner
Walter
Stulzer
+41 44 277 57 11
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