Headquartered in Kriens/Lucerne, Opacc has been specializing in the development and sales of extended enterprise software for SMEs since 1988. We have partnered with Opacc for many years, sharpening its positioning and corporate design. This time around, we quite literally took Opacc’s brand color scheme into a new dimension – from 2-D to 3-D. The objective was to make Opacc’s portfolio even more transparent to enable users to navigate their way around its ever-expanding range of services.
We built a design element that creates transparency and facilitates orientation within the product portfolio, while at the same time emotionally opening up a three-dimensional universe of creative space. In conjunction with the associated logo, the new 3-D leitmotif creates a unique brand experience – whether encountered interactively on the new website, at a trade fair stand or in print media.