The future is now. Skype is the new language class, universities compete internationally and enrollment in Executive MBA programs is growing steadily.
In the past years higher education institutions, private ones in particular, have moved into a competitive market that is typical of the business industry. Unfortunately, when it comes to branding many educational institutions still have a tactical marketing mindset. The lengthy, organic brand-building process that has worked in the past is obsolete. Change happens too quickly. To succeed, educational institutions must be able to act on their opportunities promptly and precisely. How can branding help universities win the school fight?