Insights

Find out more about our outlook on the future and read about our approach to design thinking, agile work methods and human-centric design.

How to build a customer-centric organization

Consistent client-focus is a strategic decision that starts small, scales quickly and adapts well. And its impact has positive effects on the bottom-line.

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How to attract B2B customers in the digital age

Personal contact is becoming less and less relevant to B2B clients. How can B2B companies improve their client outreach and continue to delight their customers in the digital age?

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Is your brand ready for the future?

What distinguishes a future-proof brand? A glance at Tesla, Uber and Airbnb clearly reveals the factors for success and also uncovers some fundamental differences between how these companies operate and traditional brand management in many businesses today.

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Digital transformation – challenge and opportunity.

Many businesses still need to deal with digital the transformation of their market. What does it mean for the company’s business model? What opportunities arise? How much of the physical world will businesses need in the future?

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A lesson for the future

In the last couple of years, higher education institutions, private ones in particular, have moved into a competitive market that is typical of the business industry. Unfortunately, when it comes to branding many educational institutions still have a tactical marketing mindset.

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Brands will survive

Today, 70 years after the first Beetle rolled off the assembly line, the Volkswagen Group is facing its greatest challenge yet: by cheating on emissions tests, the company not only intentionally violated environmental standards, but also deceived their customers.

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If the shoe no longer fits …

Success changes everything. It also increases expectations in regards to the brand itself and the management of the company because all areas require continuous development to make sure that the success is sustainable.

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Brand health in the digital age

The digital transformation has fundamentally changed clients’ needs and expectations, requiring brands to rethink their purpose and reinvent themselves. A look at the health care industry shows how these challenges can be turned into opportunities.

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Survival kit in an uncertain world

Globalisation and the digital transformation have made the world even more unpredictable for companies.

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