In the context of succession planning, Futureworks is increasing its expertise in strategy and brand management. On June 1, Isabel Cerliani joined the management team and interdisciplinary team at Futureworks in order to provide the company with more comprehensive support to help Futureworks achieve its aims. Furthermore, she will increase Futureworks’ domestic and international presence.
Over the last 15 years, the strategist and brand manager has supported a number of renowned companies during phases of change and restructuring. She has many years of experience in developing corporate visions, establishing corporate identities, restructuring business models and offer concepts, in leading and accelerating cultural transformation processes, and in managing complex brand portfolios.