Betty Bossi

Betty Bossi
Successful portfolio expansion of the swiss “love-brand”
Betty Bossi manages to stick to its roots while expanding further into the fast-moving world of convenient food and living.

Challenge

The Betty Bossi offer ranges from cookbooks to the development of recipes and kitchen aids up to fresh convenience products. As of 2012, the brand is fully owned by Coop. The Betty Bossi magazine has over 800,000 paying subscribers and functions as a sales channel on its own. The biggest challenge for the Betty Bossi management is to exploit its full potential without diluting the brand by overstretching its offer.

Solution

Working closely with senior management at Betty Bossi, we developed a positioning and single brand strategy allowing for line extension without jeopardizing the brand’s purpose. Continuously partnering with brand management, we ensure a consistent story and experience across all touchpoints.

Result

In 2014, Betty Bossi generated an annual turnover of CHF 87.7 million with 120 employees. While entertaining a growing product and services portfolio, Betty Bossi manages to stay true to its cooking community while expanding in the fast casual food segment. The brand is able to innovate its offer without losing sight of its fundamental values.

Your contact 
Partner
Walter
Stulzer
+41 44 277 57 11
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